Mowing Lawns
best home-based business in the world ...
Toledo. That’s me in the photo, sitting in what
used to be my “office.” I’m retired now.
Like other old retired guys, I spend a lot of time
fishing. But I've also written a book, Earn
$300 a Day Mowing Lawns. It's for
beginners and also for people who have been in
business a while and are not happy with the
results.
My son and I started our lawn service in the
early 1980s, with a garage sale mower and a jar
of bartending tips. I well remember what a
struggle those first years were -- how hard we
worked, how little we earned.
new mowing businesses. It gives you a gigantic head start over your competitors. Suddenly, earning
serious money isn't farfetched at all. Last year, with just two employees, my son grossed over
$400,000. That shows you what you can do even from the most humble beginning.
But I'm not going to shout about big money here. This isn't a get-rich-quick scheme, so it shouldn't
sound like one.
Instead, I ask you to spend a few minutes going through the contents of my book, just below. I trust
your good judgment. Read this sample of what I have to say, and I think you'll realize its value and
want to read the rest of it.
“The purpose of this guide is to show you how to earn at least $300 a day mowing lawns. Over my 23
years as a mowing contractor, I did it in two different ways.
“One is with a conventional, crew operation. The standard setup here is a full size pickup, two or three
employees, a trailer with at least half a dozen machines, and so on ... in other words, the familiar big rig
you see all the time. This outfit is expensive and a headache to run, but it will earn serious money.
“You can also earn $300-plus per day with a much smaller rig – typically, a small truck pulling a trailer
with a single tractor aboard. This is a simple one-person, tractor-only act. When I first started
operating this way, in the early 1990s, I seemed to be alone. Today I see a few such rigs, but not many.
"The emphasis with this smaller rig is on efficiency – efficiency far beyond what is possible with a
crew. I call it High Efficiency Lawn Mowing. By maximizing efficiency you can earn $50, $60,
$70 an hour, all day every day. I did it for eleven straight years....” (The introduction goes on to
explain that the chapters ahead examine both mowing methods in depth.)
Chapter One: Management
This chapter gets your business off to a fast start by showing you how to make correct management
decisions. Hiring, firing, purchasing, financing, setting goals, setting prices, beating the competition,
building good customer relations – these and countless other matters are up to you. Decide right and
you’ll make money. Decide wrong and you won’t. While we might not always agree, you’ll know my
answers to all such questions – exactly what I think and why.
Chapter Two: Preparations
This chapter is checklist of things to do before you launch your business. Licenses and permits,
insurance, help from the Small Business Administration, how to set up your mowing rig, base of
operations, communications – these are the kinds of topics covered here.
Chapter Three: Advertising
Here we examine all the best advertising methods for mowing outfits (including several free ones) so
you’ll get the most bang for your advertising buck. I also include a copy of a flier that brought
us $900 a week in new business in just four days. Distribution data is included, but you’re free
to use this powerful flier any way you wish.
Chapter Four: Selling
Here we go on a couple of sales calls (“estimates”), one commercial and one residential. I show you
how to present yourself and your service, how to ask questions to determine the prospect’s desires and
objections, and – most important – how to use information the prospect gives you to close the
sale. You'll also find full information here on the crucial matter of estimating: how to set your prices
low enough to win jobs, low enough to keep customers happy -- yet high enough for excellent profits.
Chapter Five: Operations
This chapter shows you how to mow a lawn like an experienced professional – first time, every time.
Mowing isn't rocket science, but with the information here you’ll never lose valuable jobs by making
beginner mistakes such as cutting at the wrong height. I also include a list of highly profitable add-on
services that practically sell themselves, so you can stay as busy (or not) as you wish.
Chapter Six: Efficiency
This is the first of three critically important chapters on efficiency. I show you why your success
depends upon building an efficient operation. We discuss how to measure efficiency and general ways
to improve it. If this sounds ho-hum, be advised that it isn't. Efficiency is the key to serious money.
Chapter Seven: Professional Tips, Tricks, and Trade Secrets
If the first chapter on efficiency is general, this one gets down to the nitty gritty. I show you about 150
specific ways to build efficiency and put together a real money-making operation. Topics include crew
management, special jobs, routing, scheduling, building high-profit clusters of jobs, handling wet
weather, tractor tricks, trimmer tricks, and much, much more.
Chapter Eight: High Efficiency Lawn Mowing
This is my “baby” – my favorite chapter in the guide. Here we cut the same big golf course lawn twice
– once with a crew and once alone, using streamlined High Efficiency methods. You’ll understand
immediately why these methods make so much money. I ran a High Efficiency operation for eleven
years in a row, nearly always grossing $50 - $80 an hour. Every mowing contractor should know how
to do it. In addition to easy money, this slick solo operation provides a stress-free alternative to the
headaches of crew operations.
Chapter Nine: Equipment
Practically every day, I see people struggling to make money with machines that aren’t up to the job.
Slow, easy to break, hard to repair – if you’ve been there, you know what I mean. So in this chapter
we go through all the machines used by small mowing businesses – all types of mowers, trimmers,
blowers, edgers -- all of them. I show you which machines make money and which ones do not.
There’s also a special section on how to set up a safe, easy-to-use trailer. Finally, I include a first-rate
maintenance program, so your machines will last indefinitely.
Appendix
This section contains samples of successful ads we’ve run, along with sample bookkeeping forms and
proposal forms for bidding those lucrative commercial jobs.
Support
In this section you’ll find links to trade associations, trade magazines (some of them free), and
manufacturers of equipment, supplies, and tools. This is a great place to shop for sales and promotional
deals, and also to find mountains of free information on the entire “green” industry.
To readers of my book I offer another kind of support as well: free email consultations. I don't
claim to know everything, but if you have business-related questions, let me know. I'll try to help.
Why Read My Book?
When we went into business, there was no book, so we learned everything the hard way. You can do
the same. But understand that trial and error is slow and very expensive. We made the same mistakes
over and over -- we spent whole seasons using wrong machines, pursuing wrong goals. I don't know
how much time and how many thousands of dollars we wasted. But I see people making the same
mistakes today. You follow ideas that wreck your profits -- and don't even realize you're doing it! The
business limps along earning little or nothing and soon disappears -- a golden opportunity lost. It
happens every day.
My book changes all that. I cut right to the heart of the mowing business. I show you how to find
customers and keep them happy, so you'll always have all the work you want. I show you how to
operate efficiently, so you'll maximize your profits. The sharp focus on these and other vital questions
puts you whole years ahead of your competitors. No more wasted time or money. You'll earn
maximum profits, starting on the first day.
Finally, let me point out that every year people spend more than $100 billion on lawn care. We learned
to steer a healthy chunk of that money in our direction. I can teach you to do the same, and open the
door to a lifetime of security and independence. My book is based on our combined experience, a total
of nearly fifty years of full time mowing. No fantasy here, no pie in the sky. You'll be reading facts.
You can check all this yourself without risking anything. Send for my book and read it. If you don't
agree that it will help you earn a lot more money, not only now but in the years ahead, send it back for a
full refund. You risk nothing. If I can't help you, I don't want your money. That is my unconditional
money back guarantee.
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FREE Quick Start Guide
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FREE Quick Start Guide
In a hurry? Follow these six steps and you could start earning
serious mowing money in just a couple of days.
The Quick Start Guide is included FREE with your book order.
It is not available separatly.
Jim Adams
Box 351941
Toledo OH 43635-1941
*Money orders clear immediately. Checks are slower, taking four or five business days.
"Your book was an absolute blessing. It is well worth the money; It was well written, it has a natural flow
of the information about this business, and It was very candid and straight forward. I felt your mode of
presenting the information was objective for the most part allowing the reader to form his own opinions
about the subsequent matter of the book, but what I really enjoyed is that you zeroed in on the real factors
that should be important to any one in this business whether they are new to it or not.
There are not many businesses that you can start and have this kind of valuable start up information from a
seasoned insider. The quality of information coupled with the price says you really love this industry and you
wish to see it flourish with what you have learned.
The book is well worth the money I paid for it." RK, Swanton.
One man show:
"Received your book via e-mail. Have read the book already,and will read it again highlighting key points.
My first suggetion is: Raise the price of your book vial e-mail to $20.00. [okay ... happy to oblige]. People
will pay the price for your great wealth of informative, and very accurate information.
“To manage a business is to make decisions. There’s really nothing more to it than that. What services to
offer; how much to charge for them; how, when, and where to advertise; how to deal with customers;
who (if anyone) to hire or fire; policies on buying, bidding, scheduling, setting work rules and quality
standards – these and a thousand other decisions are yours to make. When you are running a business,
the ball is always in your court.
“In the mowing business, all you have to do to succeed is make fairly good choices. This isn’t rocket
science – perfection is not required. If you don’t know it already, you’ll soon learn that there are a
whole lot of dummies out there among your would-be competitors.... Just be a little smarter than the
dummies, and everything will work fine.
“This chapter is about making those smarter choices. I discuss major issues ... [and] give you my opinion
of what you should do. We might not agree. Our life experiences and goals are different, and so may be
our choices. But at least you’ll know what I think and why.”
.....
“In older neighborhoods with small lots, mowing prices may be as low as $10 to $15. But that doesn’t
mean you’re working cheap. The trick is to build clusters of jobs, so you have three or five or twelve
lawns per stop. (How to do this is discussed in later chapters.) We had great success building clusters in
our early years in business, in part because in older neighborhoods there is little competition worthy of the
name. The tough competitors are busy beating each other up in fancy areas, where the grass, they think,
is greener."